The Challenge
1
Route conditions vary
2
Cross-border delays add uncertainty
3
Packaging affects the storage environment
4
Claims require traceable evidence
The FreshLab Approach
Fresh-Pouch supports packaging evaluations. Fresh-Fan is intended first for cold rooms and warehouses; reefer use remains an unvalidated pilot concept.
Route-specific evaluation design
Placement agreed before testing
No numeric coverage claim
Written responsibilities and measures